For several years, retailers have been trending away from concentrating special deals on the day after Thanksgiving—known as Black Friday because of its importance to a profitable holiday season. First, major online retailers created Cyber Monday, and traditional retailers responded with their own online promotions. Then, small retailers created their own special day, Small Business Saturday.
There still were special deals on those three days this year. But retailers – traditional and online, large and small – started holiday promotions days before Thanksgiving and shoppers should expect bargains and enticements to continue throughout the holiday season. The increased options are retailers’ way of responding to changes in the way consumers shop. Convenience is paramount. “We have to serve our customer in every way we can,” said Tiffany Wilson, communications director for Walmart. “We have made changes to our store and website experience over the last few years that have set us up to have the best holiday season yet. We remain committed to providing convenience no matter how our customers like to shop, whether that’s in stores, online, on the Walmart app or a combination of all three.”
Thanksgiving weekend looked a little different this year for those who traditionally have targeted the holiday weekend as the time to do most of their gift buying.
Retailers Expand Options for Holiday Shoppers
November 28, 2018
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