Partnerships Paving the Next Generation of Health Care
Sponsored by Regence BlueCross BlueShield, February Forum
The Chamber of Medford & Jackson County
101 E. 8th St.Medford, OR 97501
Phone: (541) 779-4847
Rebecca Scott, copywriter and owner of RJS Writing Service. She creates blogs, articles, website, and social media content. With a background in writing, marketing, digital advertising and social media, her passion is writing content that jumps off the page.
Healthcare is constantly evolving, especially with advances in technology and changes in consumerism. During a panel discussion, Angela Dowling, President of Regence BlueCross Blueshield of Oregon, and Scott Kelly, President & CEO of Asante, shared their insights on how the healthcare industry has moved forward and where it is headed. The first question posed to Dowling and Kelly was how the conversation around healthcare has changed and what has remained the same. Historically, carriers and providers have had a contentious relationship, according to Dowling. Fortunately, that’s changing as the industry moves toward value-based contracts, which she said will help provide better quality care. “There’s also a major shift in consumerism,” she added. “Healthcare is making the leap to give more power to the consumer so they can see quality ratings, who’s in their network and other important information.” With many business owners in attendance, the panelists were then asked what local employers have said needs to be addressed in regards to healthcare. “Access and affordability,” said Kelly. Additionally, he explained that businesses were struggling with recruiting and retaining staff, as well as the high cost of out-of-pocket expenses.
The moderator noted that sometimes the healthcare industry seems mysterious, especially when it comes to what happens behind the scenes. He asked the panelists to discuss how the background operations work. Kelly began by using the Asante Health Network as an example of the positive impacts of value-based contracts. “This network has 700 providers who are more engaged with not only the cost of healthcare, but the quality,” he said. The panelists were also invited to expand on how investments in technology have changed healthcare. Dowling said people are more digitally savvy than ever, and how they consume products is changing. She explained it’s beneficial for everyone if a consumer can get simple questions answered or learn about their benefits through a digital tool. Kelly agreed. “We want people — even our own employees — engaged in their healthcare plan. It’s a marathon, not a sprint.” Even though the healthcare sector is a large industry, Dowling believes the individual holds a lot of power, especially when they use the different tools that are available. “When people are empowered, they make better healthcare choices.”
February 2020
The Chamber of Medford/Jackson County
101 E. 8th St.  |  Medford, OR 97501
Phone: (541) 779-4847

© 2020 All Rights Reserved